The North American Radio Broadcasting Agreement of 1941 moved WGAL from 1500 kHz to 1490 kHz.
Over the years, Steinman Stations would launch an FM operation (101.3, WGAL-FM) and the first television station in central Pennsylvania, WGAL-TV (Channel 8).
The Steinmans eventually sold their broadcasting interests, with Pulitzer picking up the television station and the radio stations finally finding their way into the hands of Florida-based Hall Broadcasting. By this time, the FM was WNCE, airing easy-listening music.
1490 flipped calls twice, finally settling on WLPA(AM), and had different formats before settling on CNN audio in the early 1990s. In 1995, WLPA flipped to all-sports as an affiliate of One-on-One Sports. (At the time, WPDC Elizabethtown had been or was about to go sports full-time with Prime Sports Radio.) In 2001, Paul Allen's Vulcan Ventures completed its purchase of One-on-One Sports and re-badged the network as Sporting News Radio, taking advantage of the cache of one of Allen's other media properties.
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Susquehanna Valley Radio and Television